Jo Malone London Bluebell New Edition (732)

$47.99 USD

Jo Malone Bluebell New Edition (ref 732) — the fresh, dewy English garden classic refreshed for a new chapter. 1:1 mirror-grade replica.

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  • ✓ Free worldwide shipping
  • ✓ Real QC photos before every order ships
  • ✓ Top-tier 1:1 UA quality

Product Details

Jo Malone London's Bluebell is a quintessential British floral — a dewy, green, airy accord that conjures an English woodland in spring. This updated new edition (reference 732) brings a subtly refined formula to the beloved classic, layered with Jo Malone's signature translucent style. This 1:1 mirror-grade replica captures both the scent character and the house's iconic cream-and-black branding in meticulous detail: the smooth cream bottle, the precise black ribbon, and the weighted stopper all faithfully reproduced. Effortlessly wearable, seasons-spanning, and quietly distinguished.

  • Reference: 732 (New Edition)
  • Character: Fresh green floral, dewy bluebell
  • Concentration: Cologne (Eau de Cologne)
  • Bottle: 1:1 replica cream-and-black Jo Malone flacon
  • Sillage: Light to moderate
  • Gender: Unisex
  • Reference: 732 New Edition
  • Concentration: Eau de Cologne
  • Accord family: Fresh Green Floral
  • Bottle: 1:1 replica cream-and-black Jo Malone flacon with ribbon
  • Gender: Unisex

Customer Reviews

Frequently Asked Questions

What makes this a 'New Edition' compared to the original Bluebell?

The New Edition (732) reflects Jo Malone's updated formula and packaging refresh, with a slightly refined bluebell accord and the newer bottle presentation.

Is this unisex or more feminine?

Bluebell leans feminine but is light and fresh enough for anyone who enjoys green florals. It is a very wearable, approachable cologne.

How long does the scent last?

Expect 4-6 hours on skin. Jo Malone colognes are designed to be light, so layering or applying to hair and clothing extends the wear.