Jo Malone Bluebell New Edition (ref 732) — the fresh, dewy English garden classic refreshed for a new chapter. 1:1 mirror-grade replica.
Jo Malone London's Bluebell is a quintessential British floral — a dewy, green, airy accord that conjures an English woodland in spring. This updated new edition (reference 732) brings a subtly refined formula to the beloved classic, layered with Jo Malone's signature translucent style. This 1:1 mirror-grade replica captures both the scent character and the house's iconic cream-and-black branding in meticulous detail: the smooth cream bottle, the precise black ribbon, and the weighted stopper all faithfully reproduced. Effortlessly wearable, seasons-spanning, and quietly distinguished.
The New Edition (732) reflects Jo Malone's updated formula and packaging refresh, with a slightly refined bluebell accord and the newer bottle presentation.
Bluebell leans feminine but is light and fresh enough for anyone who enjoys green florals. It is a very wearable, approachable cologne.
Expect 4-6 hours on skin. Jo Malone colognes are designed to be light, so layering or applying to hair and clothing extends the wear.