Getting your size right is the single most important step before placing an order. Because our sneakers ship directly to your door, exchanges take time and cost money. Spend two minutes with this guide and you will almost certainly get it right first time.
Step One: Measure Your Foot Today
Sizes you wore years ago may not reflect your current foot. Feet spread with age, and fit also changes depending on sock thickness and foot width. Here is the fastest way to get an accurate measurement:
- Place a blank sheet of A4 or letter paper on a hard floor against a wall.
- Stand on the paper with your heel touching the wall.
- Mark the tip of your longest toe (often the second toe, not the big toe).
- Measure the distance from the wall to the mark in centimetres.
- Add 0.5–1 cm for comfort — this is your target insole length.
Do this for both feet and use the larger measurement. A difference of up to 1 cm between feet is completely normal.
US / UK / EU / CM Conversion Reference
All size tags on our products follow the same standard used by the original factories. The table below covers the most common men's sizes. Women should generally subtract 1.5 from the US men's size shown, or refer to the CM column directly.
- US 7 / UK 6 / EU 40 / 25.0 cm
- US 8 / UK 7 / EU 41 / 26.0 cm
- US 9 / UK 8 / EU 42–42.5 / 27.0 cm
- US 10 / UK 9 / EU 43–44 / 28.0 cm
- US 11 / UK 10 / EU 44–45 / 29.0 cm
- US 12 / UK 11 / EU 46 / 30.0 cm
When in doubt, your CM foot length is the most reliable number to work from, because it skips the regional sizing inconsistencies entirely.
Brand-Specific Fit Notes
Different silhouettes fit very differently even at the same stated size. Here is what we have found from customer feedback across our catalogue.
Nike & Jordan
Most Nike running and lifestyle models (Air Max, Air Force 1, React) run true to size for medium-width feet. The Nike replica range uses the same last shapes as the originals, so if you normally wear a US 10 in Nike retail, order a US 10 here. Jordan 1s and Jordan 4s tend to be roomy in the toe box — if you are between sizes, size down half a size. Jordan 11s run narrow; wide-footed customers should size up half.
Adidas
Adidas Ultraboost and NMD silhouettes run about half a size small due to the Primeknit upper hugging the foot. Ordering half a size up is the standard advice. Adidas Samba and Gazelle, being leather court shoes, run true to size. The Yeezy 350 V2 runs noticeably narrow and short — most people go up a full size, especially if you have wide feet. Check the individual product page notes in our Adidas replica section for model-specific callouts.
New Balance
New Balance 990, 992, and 2002R models are known for a generous, wide-friendly fit and typically run true to size or even slightly large. If you have narrow feet, size down half. The 550 and 574 run true to size across the board. Browse our New Balance replica range for the full selection.
Asics
Asics Gel-Kayano and Gel-Nimbus are performance-last shoes that run true to size but are cut slim. Wide-footed buyers should size up half. The Gel-1090 and Gel-Lyte III lifestyle models are slightly roomier and fit true to size for most foot shapes.
Half Sizes: What to Do When You Are In Between
Many of our models are only available in full sizes. If your ideal size falls on a half — say, US 9.5 — use these rules:
- Narrower silhouettes (Yeezy, Jordan 11, Ultraboost): size up to the full size above.
- Roomier silhouettes (Air Force 1, New Balance 990, Jordan 4): size down to the full size below, or stay at your lower half-size if it is available.
- Unsure? Size up. A thin insole can take up 3–5 mm of extra length; there is no fix for a shoe that is too small.
Sock Thickness Matters
Athletic sneakers are designed to be worn with at least a standard crew sock (roughly 3–4 mm). If you plan to wear thick athletic socks, factor in an extra half size. If you plan to wear no-show or very thin socks with lifestyle models, you can stay true to size or even go half a size down.
Our Quality Process Supports Accurate Sizing
Every pair we ship has been inspected against reference specifications before dispatch. Insole length, toe-box shape, and outsole dimensions are checked as part of our quality assurance process. This means the size marked on the shoe corresponds to the actual dimensions, not an approximation.
Still Unsure? Read More Before You Order
Our blog covers in-depth fit reviews for specific batches and silhouettes, updated regularly as new stock arrives. If you have a question that is not answered here, use the live chat or contact form — we will give you a straight answer before you buy rather than a complicated return process after.
